Winning Hearts and Minds on Wildfires with Empathetic Storytelling

Join this webinar to hear about new national research on how to better engage non-activist segments of the Canadian population on climate change, including visually communicating wildfires.

Our guest, Dr. Louise Comeau, is a Senior Advisor at Re.Climate, Carleton University’s centre for climate change communications and public engagement. She is also a member of the federal Net Zero Advisory Body. Louise has more than 30 years’ experience in climate change policy, communications, and solutions-related advocacy and programming. Louise holds a doctorate in environmental management, focused on environmental ethics and behaviour change from the University of New Brunswick.

The research included a recent national survey of 6,000 Canadians and 13 focus groups. The research is a partnership between EcoAnalytics, a network of civil society groups and researchers focused on environmental progress and Re.Climate, a centre for climate change communications at Carleton University. This webinar will focus on the results of the 13 focus groups to share with you what we learned about how some of our most common messages and approaches are landing with Canadians, and how you might adjust your communications to engage more Canadians.